All leads have same channel

If you’re testing Attributer and you are seeing all of your leads come through with the same values for the Channel fields (usually Direct Traffic), then this is likely because Attributer is storing the information from your first visit to the website (since installing it) in a cookie in your browser and then passing that information through with each form submission.

It is doing this because Attributer is a ‘first-touch’ attribution system, which means it remembers and passes through the data from your first visit to the site.

So in order to properly test it, you need to ensure you are clearing your cookies between tests. The easiest way to do this is to open a new incognito window before each test, run the test in incognito/provate browsing mode and then close the incognito window afterwards (this last part is important because the cookies are only cleared when all incognito windows are closed).