Adding UTM Parameters to your Google Ads

There are many ways that you can add UTM parameters to your Google Ads campaign. You can add them manually to each URL behind each ad, use tracking templates, use final URL suffixes, etc.

In the video below, we outline the best practice for implementing UTM parameters behind your Google Ads.

The tracking template used in the video above is:

{lpurl}?utm_medium=paidsearch&utm_source=google&utm_campaign={_campaign}&utm_term={_adgroup}&utm_content={keyword}