All leads have same channel

If you’re testing Attributer and you are seeing all of your leads come through with the same values for the Channel fields (usually Direct Traffic), then this is likely because Attributer is passing through the information it captured about you from your first visit to the site after installing the script.

This is because Attributer is a ‘first-touch’ attribution system, which means it remembers and passes through the data from your first visit to the site.

So in order to properly test it, you need to conduct your various tests in a incognito/private browsing window or clear your cookies between tests.