Not seeing any data in the Attributer interface

Once you’ve added the Attributer code to your website (and maybe even added the hidden fields to your forms), you may be expecting the ‘Getting Started’ screen to go away and to start seeing some data in the Attributer interface at app.attributer.io. You may also be expecting to be able to build some charts and dashboards.

That isn’t how Attributer works through.

When a visitor lands on your site, Attributer looks at a bunch of technical information about how that visitor got there (same things as tools like Google Analytics look at) and uses it to determine where the visitor originated from.

Attributer then categorizes the visitor into a standardized set of marketing channels (the same channels you see in tools like Google Analytics, such as Organic Search, Paid Social, Paid Search, etc) and saves the data to a cookie in the user’s browser.

Then, when a visitor submits a form on your website, Attributer writes the attribution information into the hidden fields, which your form builder captures.

You can then send do a number of things with this data, including sending it to your CRM, storing it in a spreadsheet, adding it to the email notifications your form builder sends, and more.

Finally, once you have this data in your CRM or in a spreadsheet, you can use the built-in reporting tools in your CRM (or a 3rd party reporting tool like Google Data Studio) to build charts and dashboards that show how your various marketing initiatives are performing.