Attributer not working intermittently
Attributer has been built to provide information on all of the leads that come through your website (not just one’s with UTM parameters) and as a result it adds marketing attribution information for people who comes from a wide variety of channels, including Organic Search, Organic Social, Referral, Direct and more.
Unfortunately though, there are scenarios in which Attributer will not be able to provide attribution information for leads. These include:
- When the lead has cookies disabled in their browser – This means we cannot store their attribution information and therefore cannot pass it through in the hidden fields
In this case, Attributer won’t be able to write any information into the Channel & Landing Page fields. Depending on what form tool you use, they will either be blank or they will have the default values still in them (I.e. [channel], [channeldrilldown1], etc.)
If it’s happening less than approx. 10% of the time, then it’s probably pretty safe to say that it’s likely a combination of the above reasons.
All other analytics tools (including Google Analytics) have the same limitations, but they are able to just drop that visitor from the numbers without you noticing (for instance, you could get 101 visitors to your website but if one of them cannot be tracked by Google Analytics, it’ll just show that there was 100 and you wouldn’t be any the wiser).
The good news is that while you will get little bit less data, it generally doesn’t change the usefulness of the data you do get because most questions you want to ask of attribution are to do with relative numbers and not absolute numbers.
For instance, you’ll still be able to see the fact that you get 40% of your leads from Organic Search, or that Organic Search has been increasing or decreasing over the last few months.
If however you do find that majority of your leads are coming through without attribution data then it might be a symptom of a deeper problem so please reach out to our Support team below.
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