How Attributer Works

Attributer is a small piece of code that you place on your website.

When a visitor lands on your site, Attributer looks at a bunch of technical information about how that visitor got there (same things as tools like Google Analytics look at) and uses it to determine where the visitor originated from.

Attributer then categorizes the visitor into a standardized set of marketing channels (Paid Search, Paid Social, Organic Search, etc) and saves the data in the user's browser.

Then when the visitor completes a form on your website, Attributer writes the attribution information into hidden fields you add to your forms. When the user submits the form, the data is captured by your form tool alongside the other information the lead entered into the form (like their name, email, etc).

You can then use your form’s built-in integrations (or third-party integration tools like Zapier) to send the data to your CRM or wherever else it needs to go.

Finally, once the data is in your CRM (or wherever else you send it), you can use your CRM’s built-in reporting tools (or third-party reporting tools like Looker Studio or Power BI) to build charts & dashboards that show you where your leads, customers & revenue are coming from.