Capturing the WBRAID

WBRAID is a Google Click Identifier used in Google Ads campaigns, specifically for tracking conversions on iOS devices while complying with Apple’s App Tracking Transparency (ATT) framework

By default, Attributer doesn’t capture the WBRAID into any of the standard Channel or Channel Drilldown fields but it is possible to capture it using Attributer, and this article will show you how:

How to capture WBRAID using Attributer

Capturing the WBRAID and passing it through to your CRM is easy with Attributer. All you need to do is add a ‘WBRAID’ field to your forms.

The process to do this will differ depending on the form tool you are using, but it will be the same as the process you went through to add the Channel & Channel Drilldown fields (if you can’t remember, instructions for adding those can be found here)

The default value or field name you need to add is as follows:

• Default Value (used in Gravity Forms, WPForms & more) = [wbraid]
• Field Name (used in Wix, Zoho Forms & more) = wbraid

Why we don’t capture WBRAID in the main Channel fields

For the vast majority of our customers, the WBRAID is a long, random string of numbers and capturing it in their CRM can’t tell them anything about where their lead came from, what ad they clicked, etc.

As a result, we don’t capture it in the standard Channel & Channel Drilldown fields simply because the vast majority of our customers don’t need it.

If you do need to capture it, though, simply adding this extra field to your forms will allow you to do that.