Add hidden fields to Unbounce forms

Unbounce is a simple way to create landing pages for your various marketing campaigns and is one of the original landing page builders on the web.

Attributer works nicely with Unbounce to capture UTM parameters and other marketing attribution data about your leads and send them through to your CRM and other tools.

Here’s how to add the required hidden fields to Unbounce for Attributer to work:

Step 1: Open the landing page you want Attributer to work with

In your Unbounce account, open the landing page you want Attributer to work with and click the ‘Edit’ button next to the variant you want to get Attributer setup on.

Step 2: Add 6x ‘Hidden Fields’ to the form

To get started adding form fields, simply click on the form on your landing page and this will open the ‘Design Your Form’ popup box.

Next, click on the ‘Hidden’ field type on the left hand side of the ‘Design Your Form’ popup and this will add a hidden field into your form. To collect all the information that Attributer provides, you will need to add 6x hidden fields to your form.

By default Unbounce will add these to the bottom of your form below the other fields. It doesn’t particularly matter where in your form the hidden fields are, but for easy organisation we’d recommend leaving them at the bottom.

Step 3: Configure the fields

Next, you need to configure each of the 6 hidden fields to ensure that Attributer knows which form fields to write the attribution data into.

To configure a field simply click on it and the configuration options will appear on the right hand side of the ‘Design Your Form’ popup.

For each of the 6x hidden fields, add the following information:

Hidden Field #1

• Field Name and ID = Channel
• Default Value = [channel]

Hidden Field #2

• Field Name and ID = Channel Drilldown 1
• Default Value = [channeldrilldown1]

Hidden Field #3

• Field Name and ID = Channel Drilldown 2
• Default Value = [channeldrilldown2]

Hidden Field #4

• Field Name and ID = Channel Drilldown 3
• Default Value = [channeldrilldown3]

Hidden Field #5

• Field Name and ID = Landing Page
• Default Value = [landingpage]

Hidden Field #6

• Field Name and ID = Landing Page Group
• Default Value = [landingpagegroup]

That’s it! Now that you have added the hidden fields to your forms Attributer will begin writing the marketing attribution information into them for each new lead, and that can then flow into your CRM and other tools.