Capturing the IP Address

An IP address is a unique string of characters that identifies each computer over a network (like the internet).

By default, Attributer doesn’t write the IP Address into any of the standard Channel or Channel Drilldown fields, but it is possible to capture it using Attributer, and this article will show you how:

How to capture IP Address using Attributer

Capturing a lead’s IP Address and passing it through to your CRM is easy with Attributer. All you need to do is add an ‘IP Address’ field to your forms.

The process to do this will differ depending on the form tool you are using, but it will be the same as the process you went through to add the Channel & Channel Drilldown fields (if you can’t remember, instructions for adding those can be found here). Your best bet will usually be to copy the Channel field and then make some changes.

The default value or field name you need to add is as follows:

• Default Value (used in Gravity Forms, WPForms & more) = [ip]
• Field Name (used in Wix, Zoho Forms & more) = attributer-ip

Why we don’t capture IP Address in the main Channel fields

For most of our customers, having a lead’s IP address doesn’t add much value. It’s usually just a random string of numbers and capturing it in their CRM can’t tell them anything about where their lead came from, what ad they clicked, etc.

As a result, we don’t capture it in the standard Channel & Channel Drilldown fields simply because most of our customers don’t need it.

If for whatever reason you do need to capture it though, simply adding this extra field to your forms will allow you do that.